What’s a Mood Board and How Is It Going to Help Your Business?

Are you asking “What’s a mood board?” and wondering how it can help your business? Read this article to learn about using mood boards in your business.

70% of working professionals feel that having an awesome presentation style and set of skills is essential to success in the workplace.

Sure, knowing how to speak in front of a crowd is helpful, but have you ever thought of your presentation materials? Nothing can ruin a presentation quicker than a lack of engaging and professional materials.

This is why a mood board is essential when presenting any type of project, event, or design to a client!

What’s a mood board? Well, a mood board is a simple and creative way to keep all your ideas in one place!

Keep reading to learn more about mood boards and the benefits of using them professionally.

What’s a Mood Board?

A mood board is a great way to prepare for a new project.

The purpose of a mood board is to collect all your ideas about the project before moving forward with it. This allows your client to see your plans so they can decide on any changes needed.

It’s much better to fix flaws before creating the project, which is why mood boards can be so helpful. If you create a project that your client isn’t happy with the first time, it’s going to be very expensive and time-consuming to fix it.

You’d have to most likely scrap the entire finished product and start over. Who has time for that? Nobody!

Mood boards are a great resource to use at work, school, or on home projects. Today, we’re going to talk specifically about how mood boards can positively impact your business.

How to Make a Mood Board

When talking about how to make a moodboard, it’s important to talk about the types of mood boards first.

There are two different kinds of mood boards…

Physical Mood Board

A physical mood board is a collection of images, fonts, colors, and any other aspects of your project. A physical mood board commonly has magazine clippings, printed photos, fabrics, or even color palettes.

You can create the mood board on any surface you prefer, however, many people choose to use a poster board, foam core, or a corkboard for easy revision.

The physical mood board makes it easy to see what all the components of your project will look like together. This makes it easier for the client to decide if they want any changes as well as what they would change to make the entire project fit their vision.

Electronic Mood Board

Almost all of us have used an app called, “Pinterest.”

Pinterest is a great example of an online mood board. With an app like this, you have the ability to search through a library of photos and collect them in one place. 

For example, if you’re planning a wedding for a client, you can have an entire category for flowers. You can pin or compile a variety of flowers in one place which all fit the client’s color scheme.

Additionally, you can store photos from a variety of categories together. To see your whole vision come to life, store the ideal space, individual decorations, and clothing choices together.

This is a great way for you to see how each element works together to pull off a dream project!

How Are Mood Boards Good for Business?

There are many ways a mood board can benefit you in life and professionally is one of them.

If you work in a creative field, you may find that a mood board is your go-to when planning a project.

Here are a few different ways that using a mood board can help your business…

When Pitching an Idea to a Client

Whether your business is in a creative niche or not, mood boards are a great way to pitch an idea to a client.

You can explain your idea to your clients all day long, but they aren’t truly going to see your vision unless you show them. Create a detailed, comprehensive mood board before presenting an idea to a client and starting to craft the project.

You’ll be glad that you did if they choose small parts to change in the drafting stage.

You’re Planning an Event

If you’ve ever planned an event, then you know the amount of work that actually goes into it.

Many of us underestimate the detail and organization that goes into planning an event and neglect it until the last minute. This can be stressful and disastrous! 

This is where a mood board comes in handy. If you’re planning a corporate banquet, you’ll need to know what venue you want it at, what caterer to hire, the decorations, and the entertainment.

Use your mood board to line up all your ideas and figure out what works and what doesn’t. Once the mood board is drafted, ask coworkers for their ideas and opinions. You’ll find that the event goes off much smoother than just jotting down some ideas in a notebook.

You’re Designing Something

If your job is to design, you’ll find that a mood board is a necessity.

Whether you’re planning an entire house or just a room, having all your ideas in one place is going to help you as you move forward. If you’re designing a kitchen, don’t you want to know how the backsplash looks with the countertops? Of course, you do!

If you’re designing the inside of a client’s house, don’t you want to know that the entire home flows? Duh! It’s incredibly difficult to mentally create a large project without seeing any of your ideas side-by-side.

A Mood Board is a “Must” for Your Business

If you need to create something for your business, you’re going to need a place to keep all your ideas.

It’s very rare for someone to successfully design, plan, or pitch a project or event without first compiling their ideas in one place. This is why a mood board is perfect for your business needs.

So, what’s a mood board? Well, a mood board is a huge asset to your company!

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